https://www.shannonmarcec.com/about daily 0.75 2025-02-22 https://www.shannonmarcec.com/home daily 1.0 2024-10-27 https://www.shannonmarcec.com/contact-page daily 0.75 2024-10-26 https://www.shannonmarcec.com/writing-content-work daily 0.75 2025-02-22 https://www.shannonmarcec.com/writing-content-work/writing-samples monthly 0.5 2025-02-22 https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/2765c0d0-073c-4260-b52e-ae520605715c/Outside-cartoon-network-hotel-facade.jpg Work - Writing Samples https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/3d10e1b5-c844-4ad7-a91e-e7a1f1331409/family-suite-cartoon-network-hotel.jpg Work - Writing Samples https://www.shannonmarcec.com/writing-content-work/danny-brown-complex monthly 0.5 2020-07-16 https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/1593871665242-CYL9FTUE5684256GTJCW/ezgif.com-optimize+%281%29.gif Work - Danny Brown Interactive Digital Cover Feature https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/1593872815344-9EOBVCBS0UQ9JVC8IE25/danny-brown-complex.gif Work - Danny Brown Interactive Digital Cover Feature https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/1593873792672-NR79Y1NP6JG9H17LSFZ6/DannyBrowncar.gif Work - Danny Brown Interactive Digital Cover Feature https://www.shannonmarcec.com/writing-content-work/vh1-interactive-map monthly 0.5 2020-07-20 https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/1593822730905-W1ORRK4ZA10HD4Z6G2YG/Breaks-digitalmap.jpg Work - The Breaks Interactive Map - A new content experience When The Breaks—a fictional tv series about the birth of hip-hop in NYC—was added to VH1’s linear programming, I was charged with creating a marketing landing page. This was typically done using a template, and dropping in photo and video assets. However, I was entrusted to create a new digital experience to promote the show. I wanted to open up a regionally-focused story to people unfamiliar with New York City, so the concept of a map came to mind. But a simple, static map wasn’t enough. I was determined to reach consumers by making this landing page engaging and immersive. Each point on the map referred to a historical landmark, with a photo or video to add further insight into real life events. I led the editorial team that researched the landmarks, pulled visuals, and wrote blurbs for the points on the map. I reeled in designers and engineers from other teams to execute the product, constructed a timeline that lined up with the premiere of the show, and made sure to communicate with stakeholders to deliver a brand new content marketing experience. I even found a subway map from 1993 to incorporate a layer of the map showing the train lines that aligned with the time period of the show. https://images.squarespace-cdn.com/content/v1/5efe768ba0df283ab13a6aea/1593822823311-MTLFO37Y61YMS43F945N/Screen+Shot+2020-07-03+at+8.17.13+PM.png Work - The Breaks Interactive Map - Snapchat Integration What really brought the interactive map to life was how it was incorporated into Snapchat. A few of the most significant spots on the map were used as geofilters, so NYC-based consumers were able to get an even deeper, more fun experience. https://www.shannonmarcec.com/writing-content-work/youtube-programming-and-channel-strategy monthly 0.5 2020-07-20 https://www.shannonmarcec.com/writing-content-work/animation-experience monthly 0.5 2020-07-20 https://www.shannonmarcec.com/writing-content-work/vh1-black-women-in-comedy monthly 0.5 2020-07-04